Nerzz Beslagic is a family fashion leading brand in the production and sale of clothing and accessories made of leather and fur. With my assistance, they recognized the opportunity in online marketing from where I:
- designed and implemented a comprehensive marketing strategy that drove brand awareness and sales to provide market visibility and customer retention
- improved their online presence with Google Ads campaigns
- gained new customers through SEM tools
- built a brand community with educational content to assure a high level of understanding of the benefits of buying their product
- created and improved graphic communication
In order to achieve everything above, my first step involved research and analytics of the previous communication strategy with the copy, graphics elements, and messages they were sending.
Following this marketing mix strategy, together, we achieved more than we planned.
- approved the general communication strategy along with the content on the web page, social media, and community messaging
- used strong communication points with educational content to prove our legit tradition exists, innovative design, and high-quality products
- made high-quality graphic design which helped us to show details and comparative advantages in relation to our competition
- Through Social Media paid Ads and Google search and display campaigns we reached a new audience, and convinced potential clients to become new clients through online referrals
- found, connected, and ensured interaction with a brand community through a blog posting and created a tight relationship with our audience on our social media platform;
- increased all metrics along with the sales by 200% comparing to the same period year before without using these SEM tools;
With this approach, marketing tools, and knowledge they gained, they learned a lot about the advantages of online marketing to improve their online presence, build a strong brand and stay in touch with their customers.
